Co-Founder, Senior Advisor
As co-founder of The Hayden Group and The Synergos Series, Victoria has more than 20 years of strategic marketing and branding experience with high profile technology, business-to-business and consumer companies and advertising agencies.
In 2009, Victoria helped launch a start-up consumer television service, working with Best Buy and later Amazon for set-top box sales. In 2010, Victoria helped the same start-up change to a B2B model, expand globally, and sell its technology to international service providers.
As VP Marketing Communications at Pacific Bell (now part of AT&T), Victoria managed a budget of $70M and was responsible for brand positioning, advertising, customer acquisition and retention for enterprise, small business and consumer lines of business. Her telecommunications experience also includes running Sprint's international, B2B and corporate advertising at JWT San Francisco and running all lines of advertising business for Bell Atlantic (now Verizon) at JWT New York. As VP Advertising at Northwest Airlines (now part of Delta), Victoria managed a budget of $90M and was responsible for the global brand as well as global advertising and marketing programs. Victoria began her marketing career in Washington, DC in the health care industry with Blue Cross and Blue Shield, moving to later to Ketchum Advertising.
Victoria holds a Bachelor of Arts degree from Indiana University, in Bloomington, Indiana—with a double major in Journalism and Political Science. She lives in Palo Alto with her 15-year-old son and Miss Daisy, their one-and-a-half-year-old Dachshund mix.
Victoria is a former Astia Advisor and has served on the Board of AchieveKids.