ChallengeTo support the BV brand and business with marketing programs that remain true to its legacy while allowing for growth.
SolutionWe created a look for the 100th anniversary materials that was distinctive, but remained true to the brand. Our support for the Beaulieu Vineyard brand extended to packaging, retail promotions and displays, web strategy development, direct marketing, customer loyalty programs, and the coffee table book, Private Reserve, Beaulieu Vineyard and the Rise of Napa Valley.
ResultsThe Brand expanded with a new food product line. Re-branding the Wine Society resulted in unprecedented subscription.