ChallengeTo penetrate the U.S. market the company needed an American identity. The name Prosepra was difficult to pronounce. Additionally the company had no brand positioning. The marketing materials were culturally inappropriate, and communicated product facts versus benefits. Each product had different packaging and marketing materials. To gain shelf space in major retail stores a cohesive branded product line was needed.
SolutionThe Hayden Group positioned the company as making “massage products for active people.” All marketing materials featured a photo band of “active people,” of all types and ages. The tagline “Can you feel it” was designed to make customers imagine the relief that massage would bring to aching muscles. The logo was designed to help people read and pronounce Prosepra properly. We designed sales sheets, presentations to retailers, a full e-commerce website, and a packaging system. In 2012 Prosepra was changed to Prospera. When we re-designed the logo for the new name, we were asked to incorporate feng shui. Prospera also expanded its product portfolio to include consumer medical devices. We helped Prospera launch an FDA registered pulse massager at the 2013 Consumer Electronics Show with a booth and an ad.
ResultsProspera’s owner credits the new branding with getting her in front of major retailers. Products are available in a number of brick and mortar stores as well as online retailers such as Amazon. At the 2013 Consumer Electronics Show, Prospera's booth attracted both buyers and investors. http://www.prosperacorp.com/
Product DetailCLIENT: Consumer Goods, Medical Device
TAGS: Web design, Wordpress, Photography