What does a streaming video startup company do when you start to lose support from your distribution network due to big brand competitors? You pivot by selling your technology to international communications companies trying to fend off competition from Netflix.
ChallengeWhen Sezmi changed its focus to B2B, providing cloud-based TV solutions to international communications companies, quickly re-engineered Sezmi’s marketing and PR programs.
SolutionCreated new messaging and advertising, a new website, a new international event marketing program and generated new international sales leads.
ResultsSezmi was sold to Kit Digital, now Piksel.
Project DetailCLIENT: cloud based video delivery platform for television providers
SKILL: Strategic marketing planning, brand positioning, product positioning, product naming, web development, demand generation, event marketing, advertising, PR
TAGS: Video, Messaging, Campaign Development, Direct Marketing, Email Marketing, Launch Product, Brand Positioning, Product Positioning, Advertising