ChallengeStartup Sezmi developed the first personalized TV service using a hybrid technology of broadcast and broadband to offer a complete on-demand and web video entertainment for half-the-price of cable and satellite. Equipment sold at Best Buy in LA and through Amazon nationwide.
SolutionTested marketing to both current cable subscribers and to broadcast customers. Campaign consisted of direct marketing including mail, email; online banner ads, and web landing pages. Tested lists and messaging.
ResultsCampaign increased traffic to Best Buy by 156%, as well as increased website page views by 80%. Not surprisingly, email was more cost-efficient than mail.
Product DetailCLIENT: Consumer TV subscription service
SKILL: Messaging, Campaign Development, Direct Marketing, Email Marketing, Online Marketing, Banner Advertising
TAGS: Consumer, Consumer Electronics, Video, Messaging, Campaign Development, Direct Marketing, Email Marketing, Online Marketing, Banner Advertising, Product Launch