ChallengeCreate a brand for Learning Zone that would break through and differentiate in an increasingly crowded category, as well as appeal to such different audience segments as students versus parents and teachers.
SolutionConducted a Strategic Alignment Workshop to ensure understanding and consensus regarding product and target audience. Created logo, collateral, ads and web site. Logo was designed as a “ticket” and the tagline we developed was “Pass to Success.” Created media buzz around the product launch.
ResultsThe day of the launch, the Learning Zone story ran on the front page in two local newspapers and as a feature article in another paper the day after. Requests poured in from schools that wanted to be the next beta site for the program.
Product DetailCLIENT: Education
SKILL: Positioning, Branding, Tagline, PR, Collateral, Web
TAGS: Education, Branding, Web Design, Product Launch