POSITIONING

Can you simply explain what you do – and why customers should care?

Does your brand really reflect the value of your products and services?

Does your brand “speak” to your customers—or to you?

It all begins with your brand positioning message: your marketing messaging that telegraphs what you do, who you do it for, and why you do it better. If your brand positioning is not right, your marketing programs are wasting precious resources. The Hayden Group can help ensure your brand positioning message is effective and that every customer touch-point is branded with that message both verbally and visually.

The Hayden Group positions and repositions companies and products to appeal to customers and differentiate from competitors. Not only must your brand positioning target those customer segments that drive the greatest percentage of revenue, your positioning must also be able to expand to include products and customer segments identified in your five-year plan. We will ensure your brand positioning is reflected in your messaging architecture throughout your customer journey. Every message to every customer at every point of customer interaction should positively reinforce your brand.